Privacy Policy

1. Introduction

TerraVerde Farm ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make purchases, subscribe to our newsletter, or interact with our services.

This policy complies with the General Data Protection Regulation (GDPR) and other applicable data protection laws. By using our website or services, you consent to the collection and use of information in accordance with this policy.

We are committed to transparency in our data practices and believe that you should have control over your personal information. If you have any questions about this Privacy Policy, please contact us using the information provided at the end of this document.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Account Information: Username, password, and other registration details
• Communication Data: Messages, feedback, and correspondence with us
• Purchase Information: Payment details, billing address, shipping preferences
• Newsletter Subscriptions: Email address and preferences for receiving communications
• Farm Visit Bookings: Personal details, group size, special requirements

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click-through rates, referral sources
• Location Data: General location based on IP address (not precise GPS data)
• Cookies and Tracking: Information collected through cookies and similar technologies

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms when you interact with our social media content
• Payment processors for transaction verification
• Analytics providers for website performance data
• Marketing partners for advertising effectiveness

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Providing Services

• Processing orders and delivering products
• Arranging farm visits and tours
• Managing your account and preferences
• Responding to your inquiries and providing customer support

3.2 Communication

• Sending newsletters, updates, and marketing communications (with your consent)
• Notifying you about order status, farm events, and seasonal updates
• Responding to your questions and feedback
• Providing information about our products and services

3.3 Website Improvement

• Analyzing website usage and user behavior
• Improving our website functionality and user experience
• Developing new products and services
• Conducting research and analytics

3.4 Legal and Security

• Complying with legal obligations and regulatory requirements
• Preventing fraud and ensuring security
• Enforcing our terms of service and other agreements
• Protecting our rights and the rights of others

3.5 Marketing and Advertising

• Personalizing your experience on our website
• Showing relevant advertisements and content
• Measuring the effectiveness of our marketing campaigns
• Conducting market research and customer surveys

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who help us operate our business:

• Payment processors for secure transaction handling
• Shipping companies for product delivery
• Email service providers for newsletter delivery
• Analytics providers for website performance monitoring
• IT service providers for website hosting and maintenance

4.2 Legal Requirements

We may disclose your information if required by law or to protect our rights:

• To comply with legal obligations or court orders
• To protect against fraud or security threats
• To enforce our terms of service
• To protect the safety of our employees, customers, or property

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

4.4 Consent

With your explicit consent, we may share your information for specific purposes you have agreed to.

5. Your Rights

Under GDPR and other applicable laws, you have the following rights regarding your personal information:

5.1 Right to Access

You have the right to request a copy of the personal information we hold about you and to know how we process it.

5.2 Right to Rectification

You can request that we correct any inaccurate or incomplete personal information.

5.3 Right to Erasure

You can request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

5.4 Right to Restriction

You can request that we limit the processing of your personal information in certain situations.

5.5 Right to Data Portability

You can request a copy of your personal information in a structured, commonly used format.

5.6 Right to Object

You can object to the processing of your personal information for direct marketing purposes or when processing is based on legitimate interests.

5.7 Right to Withdraw Consent

If we process your information based on consent, you can withdraw that consent at any time.

To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days and may ask for verification of your identity.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data during transmission and storage
• Regular security audits and vulnerability assessments
• Access controls and authentication procedures
• Secure data centers and hosting facilities
• Employee training on data protection practices
• Regular backups and disaster recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. For detailed information about our cookie practices, please see our Cookie Policy.

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. When we transfer personal information from the European Economic Area (EEA) to other countries, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the European Commission
• Standard contractual clauses
• Binding corporate rules
• Certification schemes and codes of conduct

We will inform you if we plan to transfer your data internationally and provide details of the safeguards in place.

9. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Providing a prominent notice on our website

The updated policy will be effective immediately upon posting, unless otherwise specified. Your continued use of our services after the effective date constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For GDPR-related requests, please include "GDPR Request" in the subject line of your email. We will respond to your inquiry within 30 days.